![]() ![]() Some programs require students to complete at least one year of art and design courses prior to being admitted into a formal degree program, or submit samples of their work instead. The National Association of Schools of Art and Design (NASAD) currently accredits about 320 postsecondary schools offering programs in art and design, but very few offer a degree in graphic design with a concentration in logo design. Student’s should decide on their career goals, how much time and money they are willing to invest in their education, and what programs – graphic design and/or more specifically, logo design – school’s offer. Most employers also prefer designers hold a bachelor’s degree, although some assistant jobs are available to those who hold an associate degree, or hold a degree in another area but take graphic design classes to meet hiring qualifications. However, times have changed and experts in the graphic design industry suggest prospective logo designers earn a bachelor’s degree in graphic design, logo design, or a closely-related field. The design process can mean endless meetings, frequent conference calls, numerous emails, and many versions to complete, so patience and stick-to-it-iveness are key traits to have.Īlthough in the past, graphic designers (logo designers) were hired based on a great portfolio. They have the ability to prioritize and meet deadlines and can communicate ideas and concepts so that anyone can easily understand. They must have strong interpersonal and organizational skills and manage their time well. They can work quickly, but sometimes for a very long time, and can’t imagine why anyone wouldn’t want a career creating artwork or the best logo ever.Īspiring artist looking to become a logo designer must also have a thorough knowledge of online media, the ability to multi-task, and sometimes work on more than one project (logo) at a time. They avoid trends, and clipart, and have very thick skin. They know what kerning is and why auto-spacing is wonky. ![]() They have a collection of thousands of typefaces on their computer, and some hand-made fonts too. They have complete working knowledge of Adobe Illustrator and other design software. Logo designers can draw more than a simple stick figure. They work well alone or in a team environment. They have strong design skills, but also the willingness to learn new techniques and competencies. Logo designers are creative, artistic, and imaginative. Steps to the design process include research, conceptualization, sketching of ideas, refinement of design, testing, and finally production of the chosen logo. ![]() Before the design process begins, there must be a clear understanding of the concept or motive for the logo, along with the company or organization’s brand and values, as well as their target group. Designing a good logo often requires a team effort, including a client, a marketing team, managers, art directors, etc. In the same way, a logo is simple, memorable, and to the point. To illustrate, people are called by their names, not by the way they look or dress. How about the bluebird for Twitter, or the green robot for Android? These are all great examples of logos, which are instantly recognizable and thus, effective.Ī logo designer, therefore, creates an identifying mark, symbol, signature, or other graphics that identifies a business, company, organization, or another enterprise in a way that is instantly discernible, and unforgettable. A subset of graphic design, logos are central elements that people identify with – think Coke or Pepsi, or the lowercase ‘f’ in a blue box, which instantly identifies Facebook. A logo (or logotype) is a graphic, emblem, signature, or symbol used by businesses, organizations, and individuals to gain instant recognition. ![]()
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